Many factors interplay to cause the phantom ceiling effect. It is necessary to recognize all interplaying factors and address each to break through the phantom ceiling in order to effectively make the transformation from being small to becoming a big business. The following are the many factors that one must give a careful thought to -
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| Photo Courtesy: Salvdore Vuono, FreeDigitalPhotos.net |
1. The influence of revenue stream on the ability to deliver profitably.
2. Delivery as interplay of Structure – System – Staff and the Role of the Chief Entrepreneurial Officer (Business owner).
3. Capital adequacy and financial leverage to prepare for opportunistic growth.
4. Capitalizing on external expertise to bridge the competence gap.
5. Relating to the external world to leverage relationships that add value.
In the blogs that follow I will be addressing each of the above points one at a time. The next blog takes a look at the revenue model to throw some light on the possibility that some products/service or customer groups keeping you too busy for your good?
To get the full picture please see the following links –
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