In most growing businesses, the major routine cause of hectic activity and the consequent less than proportionate return on effort is a complete lack of process standardization. Most common refrain is that my products/service is highly customized, each customer needs to be dealt with individually and processes cannot be standardized. The reality is that every business can have standardized processes, major parts are standardized and last mile delivery could be customized. Take the example of a Cardiac Surgeon – can his process be standardized? It can be argued that each cardiac surgery is different, and therefore how can any standardization be possible. But a careful review will show you that preoperative and post operative processes have many common elements which an efficient support team can execute. The specialist cardiac surgeon walks on to the operating table and spends just the time to do his specialized job and walks away leaving the beginning and last portions of the operation to be done by the others in his team. By doing so the specialist cardiac surgeon conserves his energies to do more operations per day. In the similar way, we must look hard at our delivery processes to achieve maximum standardization of all processes leading to customer delight and this must encompass the post delivery services too.
Following the standardization of processes, one must define roles of persons to execute the well demarcated parts of the processes and also define the competencies needed to efficiently perform them. Thus the 4 key elements to improve process efficiency are – standardization, role definitions, competency definitions and fitting the right person for the right role. This business process organization is a very important aspect of breaking the phantom ceiling effect.
The blog that follows this one will highlight the critical aspects to consider while staffing, in order to help small businesses become big ones.
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